Beware of businesses that use aggressive sales tactics or make unrealistic-sounding claims about the returns you could expect to see on your wines. As always, if an offer seems too good to be true, it usually is.
- Guaranteed profit. A reputable wine merchant will not make claims of guaranteed returns. Like all forms of investment, the value of your wine can go down as well as up.
- Fast returns. Be wary of claims of fast returns on your purchase.You should usually view fine wine as a medium to long-term investment.
- Take your time. Do not let yourself be rushed into making a commitment. A genuine offer is unlikely to require an instant decision.
- Choose a reputable wine merchant
- Know what you are buying
- Look after your investment
- Understand the small print
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